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5 Spiritual Warfare Prayers For Business Success

📝 Grab your notebook and your pen. I’m dropping spiritual warfare prayers to change your life.

5 Spiritual Warfare Prayers For Business Success

The day you said, “YES” to Jesus and the day you said, “Yes” to starting your business the enemy declared war on you.

Now you need spiritual warfare prayers to fight back. So in this blog I’m sharing 5 spiritual warfare prayers for business success.

I’m going to show you how to:

👉🏾 Identify the spirits attacking your business

👉🏾 Show you how bind and loose

👉🏾 Share 5 prayers to set you up for success

BTW, if you want to watch the video feel free to check it out below:

How to Identify Spirits

I never used to do spiritual warfare in my business because honestly I thought it was unnecessary. Until one season I was under heavy attack. It felt like nothing I did was working out. I couldn’t book clients, my following wasn’t growing, and tbh it felt like God stopped answering my prayers.

I remember one day, I was at my lowest. I felt so defeated. I mean real tears and snot running down my face cause I had enough. I secretly whispered to God, “I give up.”

And then, God did what He always did. Rescued me. He sent two of my friends to pray for me. They had no idea why all of a sudden I was in their thoughts, but they called me and began praying for me. But what blew my mind was what both of them prayed for. 

As I listened through tear drenched eyes each one of my friends began praying, “Lord, release her followers. Increase her followers on each of her platforms.” 😳

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I was shocked! Release followers? It never occurred to me that my followers were being held up. God was giving me a glimpse in that moment that what I was going through was a spiritual attack. The enemy had declared war on me. And while I was giving up, he was winning.

But Then God Reminded Me Of A Dream

Now let me tell you how strategic the enemy was. Back in fall 2020, I was visited by the demon of the airwaves in my dream. Yes demons are real, the spirit world is real, and you can read all about how God delivered me from many of them, such as the spirit of divination and jezebel right HERE.

So the demon of the airwaves came into my dream and sat on my bed waiting for me to sin. I asked him, “Who are you?” And he said, “My name is Blah Blah Blah… [He actually said his name but I can’t remember it. I just know it started with a D] I’m the demon of the airwaves come to keep you out of the airwaves.” However, I didn’t know what he was talking about because at that time in my life I wasn’t in the airwaves.

I had just started my journey with spiritual warfare, demons, and the spirit world so I didn’t know a lot. But this demon knew something that I didn’t. That God had called me to dominate the airwaves and he was trying to stop me before I realized my calling.

And that’s what God was showing me. That when He declares a thing, it goes out into the spirit world first and then it manifests in the physical world. So God had declared that I would dominate the airwaves and the enemy mobilized to stop me BEFORE I could start.

I know that’s what some of you are going through. You’re getting attacked and you don’t even know why. But it’s only because the enemy knows YOUR assignment and he’s trying to discourage you so you don’t get started.

Calling Out the Spirit of Fear

So back to my friends praying for me. God was showing me that I was feeling defeated because I was fighting the wrong battle. I kept thinking in order for me to thrive in my business I gotta do more. Post more. Reach more people. But God was showing me, “No you gotta be a warrior and fight back.”

Thus began my journey for spiritual warfare in my business. And I’m gonna show you how to do the same thing.

The first thing we do in spiritual warfare is identify the attacker.

👉🏾 If you’re too afraid to do what God is calling you to 

👉🏾 You’re too crippled to make a decision or move forward 

👉🏾 Each time you start something you can’t seem to finish it

Chances are there’s a spirit of fear oppressing you.

How to Bind & Loose Spirits

So how do we get rid of it? Bind it. Binding a spirit traps it and stops its attack against you. But equally important, once the spirit is bound you must send it out your house. You don’t wanna leave it in your house. You can send it to hell, send it at the judgement seat of Christ. You choose.

Just don’t send it to your enemy’s house. I see some of you being shady. 😜

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Anyways, when you leave the demon in your house, it will be waiting for you to slip up an accidentally loose it. It can get loosed when we commit a sin, harbor unforgiviness, speak a word curse. Demons are always looking for a way into our lives. We shouldn’t give them any reason to come in.

Now, once we bind one spirit we must loose another.

Matt 18:18 reads,

“Truly I tell you, whatever you bind on earth will be bound in heaven, and whatever you loose on earth will be loosed in heaven.

In other words bind the bad spirit and loose the good spirit. So the antithesis to fear is Love. So I always loose Love after casting out fear. Why? Because 2 Tim 1:7 says “God didn’t give you the spirit of fear, but of power, love and a sound mind” (those are spirits btw) and 1 John 4:18 says, “Perfect love casts out all fear.”

Now that you’ve identified the spirit, you’ve bound it, and loosed another it’s time to pray this spiritual warfare prayer with me.

Spiritual Warfare Prayer Against Spirit of Fear

Heavenly Father, we thank You so much, because You are powerful and You have given us peace in this moment. Lord, I bind the spirit of fear and I loose the spirit of love in this moment. And I send fear out of my home. I send fear out of my space. I send fear out of my bedroom. You can no longer operate in this space. My business shall thrive because God has given me the power to do so. In Jesus name, I pray. Amen.

Calling Out The Spirit of Rejection

Let’s identify another spirit. If God called you to do something and you start thinking you’re not worthy. Or people won’t like you or they won’t like what you’re doing then it’s the spirit of rejection.

Let’s bind it. In the name of Jesus I bind the spirit of rejection. Let’s loose another spirit.  In the name of Jesus I loose the spirit of adoption. I know what you’re probably thinking. How does Star know the names of all these spirit. Well, for one thing Holy Spirit trained me on this. However, when you don’t know the name of a spirit just ask Holy Spirit and He will tell you.

The reason why we loose the spirit of adoption is because we are God’s children. Ephesians 1:5 reads, “God predestined us for adoption to sonship through Jesus Christ, in accordance with his pleasure and will…”

Now, let’s pray against the spirit of Rejection.

Spiritual Warfare Prayer Against Spirit of Rejection

Lord, we just thank You so much for even allowing this opportunity for us to learn from You and to glean from You. We have been heavily attacked by the spirit of rejection in our business. Attacking our minds and making us think that we are not good enough, attacking our hearts and making us think that You did not call us. So right now, in the name of Jesus, we bind the spirit of rejection and we send it out of our house. We send it to the judgment seat of Christ in the name of Jesus, that You will judge this spirit for attacking us illegally.

And Lord, now we loose the Spirit of Adoption because Your word says that You have adopted us as sons. Your word says that we are Your children. And so we stand firmly coming before You, boldly before the throne as Your children. Oh, God. Remind us who we are. We put on the helmet of salvation so the enemy can no longer attack us. We put on the mind of Christ so the enemy can no longer attack us. And now God, we ask You to give us divine downloads so we can move forward in our business. In Jesus name, we pray, amen.

Calling Out The Poverty Spirit

Ok this one’s for those who are afraid to charge for their products/services. So if you’re under charging because you think God doesn’t want you to make money then we gotta pray against the poverty spirit or the spirit of lack.

BTW, if you want to watch the video on the remaining three spirits feel free to check it out HERE.

I battled this spirit for a long time. I found out that this spirit was traveling through the generations of my family. I grew up thinking I was “the poor girl” and I would never make something of myself. I always felt like I never had enough.

But God showed me that in order for it to be fully broken off me I had to make a financial sacrifice. I’ll share that story at another time. Just know that this spirit had been oppressing my family for generations. I finally defeated it in December 2021.

So let’s bind the spirit poverty and loose the spirit abundance.

Spiritual Warfare Prayer Against Spirit of Poverty

Jesus Christ, we just thank You for the sacrifice that You have made on the cross for us. Because You shed your blood. We now have power and authority to stand where we are. And therefore, every demon is subject to us. So we thank You for that. Oh, God. In the name of Jesus, we bind the spirit of poverty. And we send it out of our house. You now have to leave. You no longer have access to me or my mind or my children or my family. You now have to take your grips off of my business.

And I loose the spirit of overflow. I loose the spirit of abundance. And I loose the spirit of prosperity in the name of Jesus. And I am taking back my birthright because God have said that I am abundant. You have said I will lack nothing. You said that I will want for nothing. Oh, God. So I am releasing that in my business, that my business will be a conduit where others shall be blessed in the name of Jesus. Amen.

Calling Out The Lying Spirit

Let’s move on to the fourth spirit. If you are suffering from imposter syndrome. You constantly feel like you don’t belong in the space that God called you to. Like somehow someone will figure out that you cheated your way in, then this is the lying spirit trying to make you think you didn’t earn that spot.

This same lying spirit can be found in 1 Kings 22:21-22.

‘Then a spirit came forward and stood before the Lord, and said, ‘I will persuade him.’ The Lord said to him, ‘In what way?’ So he said, ‘I will go out and be a lying spirit in the mouth of all his prophets.’ And the Lord said, ‘You shall persuade him, and also prevail. Go out and do so.’

Let’s bind it and loose the spirit of truth and the spirit of love. Why? Because when you know that you were made in love then it doesn’t matter what the lying spirit says to you, you can stand firm on God’s promises. The lying spirit comes to make you think that you’re not good enough for God’s best. But that’s a lie and that’s why we bind it in the name of Jesus.

Let’s pray.

Spiritual Warfare Prayer Against Lying Spirit

Jesus Christ, thank You so much for thinking of me when You were on the cross. Because You did that. I now have power and authority. I now know how much You love me and I can stand firmly when the lying spirit comes to attack me. So right now, in the name of Jesus, I bind the lying spirit. And I tell you to get out of my house because you do not belong here. Get out of my business. Get off of my bloodline. Your access has been denied and I loose now. The spirit of truth and the spirit of love that I may be reminded of who Jesus called me to be. In Jesus name, we pray Amen 

Calling Out the Sloth Demon

Last spirit let’s go. You’re doing great btw. When I first started learning about demons, God was downloading so much I thought I was losing my mind. He sent a friend to tell me that I wasn’t. Instead it was part of my training. I’m so happy I overcame because then I wouldn’t be here to share with you.

If you’re lacking motivation or constantly feeling lazy, so you’re not getting any work done. I’ll even take it a step further if you’re constantly “waiting on God for your next move” and not making any decisions on your own then you’ve been attacked by the sloth demon.

The sloth demon fights us hard deceiving us into believing that we are serving God by waiting on His every move. No! And I rebuke that in the name of Jesus! God gave us a Brain and trusts us to make our own decisions. There’s a difference between us including God in our decision making and us not making any decisions cause we’re “waiting on God” but He already gave us the direction 🙄.

Scripture on the Sloth Demon

We can find this spirit in Matthew 25:14-30, Parable of the talents. After the master gave three servants talents, only two of them gave him a return on his investment. The third one, however, had excuses. Check it out.

24 “Then he who had received the one talent came and said, ‘Lord, I knew you to be a hard man, reaping where you have not sown, and gathering where you have not scattered seed. 25 And I was afraid, and went and hid your talent in the ground. Look, there you have what is yours.’

26 “But his lord answered and said to him, ‘You wicked and lazy servant, you knew that I reap where I have not sown, and gather where I have not scattered seed. 27 So you ought to have deposited my money with the bankers, and at my coming I would have received back my own with interest. 28 So take the talent from him, and give it to him who has ten talents.

Let’s bind the spirit and pray against it. Then we will loose the spirit of motivation.

Spiritual Warfare Prayer Against Sloth Demon

Jesus Christ, we thank You. Thank you, Dad, for just walking with us. For being with us. Thank You for the insight that You have given us. Holy Spirit, You have shown us what spirits have been binding us. What spirits have been holding us back. And You have given us the power and authority to call them out. So in the name of Jesus, I bind the spirit of sloth. I bind that lazy spirit that has come upon me, my family and my business.

And I send it out in the name of Jesus. You have to leave out of here. You will now be judged by God, and I loose the spirit of motivation right now. Oh, God I pray that You release my desires to me, that I will have a fire in my step so that everywhere I go I am super motivated to do it. Lord, I thank You that Your word is a light onto my feet, and because it is lighting my path already, I will gladly walk in bold faith in Jesus name I pray amen.

The Wrap Up

BAM! Now you’re ready to thrive in your business. What’s so important is now that we’ve gone through this process you want to maintain your freedom. Spend time with God always asking Him to search your heart. Because the enemy is lurking at your door seeking whom he may devour. We mustn’t give him a foothold in our lives.

At any time you need any of these spiritual warfare prayers, feel free to save this blog, so you can easily access it.

Also let me know in the comments how did you like these prayers and if it worked for you?

Join me for my next blog 5 Spiritual Warfare Scriptures to Start Your Day.

Be sure to subscribe so you’ll get notified when it drops.

 

If this blog was helpful feel free to check out my other content Here.

Leave a comment below.

 

6 Social Media Strategies For Vacation Rentals

Social Media Strategy for Vacation Rental. 3 Instagram & 3 TikTok strategies

So you posted that reel to attract customers to your Air bnb and it flopped. Or you followed everything the gurus said, finally launched your TikTok, to promote your vacation rental, but you’re barely getting any views.

Luckily for you there’s still time to attract and convert your followers to book your vacation rental. It just takes understanding the Instagram and TikTok platform. In this blog, I’m going to walk you through 6 social media strategies for vacation rentals for Instagram and TikTok.

Each strategy is proven to work as I have used it and seen a difference in my bookings and my clients have also used the strategies to increase their visibility and book more customers. 

If you’re not up for reading the blog, just hit play to watch the video instead.

When I first started posting on social media I did it cause God told me it’s time to start telling my story. Now, at the time, I was a TV Producer, so the only thing I wanted to do was tell the stories that I wrote. However, God meant something else. He wanted me to start creating content on Instagram and engage my audience as I told stories of healing and overcoming trauma.

That was a big step for me, because posting pics and writing captions wasn’t my thing. Plus, I hated the thought of complete strangers commenting on my life. I’m so glad I no longer think like that. Because that way of thinking is so limiting. Once you understand the benefits of Instagram and TikTok then you’ll see why it’s an important tool to reach your audience.

I cover this in part 1 of this blog that you can read HERE.

The first half of the blog I’m going to walk you through three social media strategies specific to Instagram. If you want to skip this part then feel free to scroll to the second half of the blog to get 3 social media strategies for TikTok.

3 Instagram Strategies for Vacation Rentals

Strategy 1: Post Reels.

Video marketing has taken over almost every social media platform. And that’s because video content is the most shared and easiest way to digest information. Since Instagram’s announcement, in 2021, saying that they’re not just a photo sharing app, their platform has made way for thousands of small creator accounts to blow up from using video content. Many businesses has already incorporated reels into their marketing efforts, and to be honest, if you haven’t already you’re a bit behind.

But it’s not too late to get with the times. You just gotta get started now. And reels is the best place to start.

The Power of Reels

Reels will increase your reach much faster than a photo or a carousel. This is important because it’ll help you increase your visibility. The more eye balls on your content, the more likely you are to book more customers to your vacation rental.

Plus the life line of a reel is much longer than the life line of a carousel or a photo. A photo or a carousel’s life line is 48 hours. So once it flops it’s flopped and that’s it. But the life line of a reel is 14 days. So if it flops on day 1 it can go viral on day 13. This happened to me when I posted this reel below.

It flopped on day 1 and on day 16 it went viral. My following significantly increased.

But, I get it! There are people still posting carousels today and seeing amazing numbers. If that’s you then continue to do it. However, keep in mind, Instagram is a very visual platform. Videos give you an advantage helping your ideal clients envision themselves in your space.

It’s what we all do. Whenever, we’re looking for a vacation spot or an Air bnb, the first thing we do is check out the video to see if the space is small, clean, and looks good. So help your audience out and post reels of your vacation rental.

Strategy 2: Post Call to Actions (CTAs) in your videos

IG is no longer prioritizing captions. I can tell because they’ve changed its format to look similar to TikTok’s. And everyone who’s a serious TikToker knows that no one reads the captions.

With that said, you can still use your captions because keyword rich captions will help you pop up in the search. But I want you to treat your captions as if no one will ever read it. So, strategically place your titles and CTAs in your videos. 

Strategically placing your captions in your videos, means placing it where your viewers can easily see and read it. It also means posting it numerous times through out the video, so your viewers don’t miss it. Check out a screen shot of my reel to see how I placed my text.

social media strategy how to place call to actions in reelsSocial media strategy how to use text in reels to catch viewer attention

I started using this strategy and noticed a difference in my engagement because people are watching my videos and then doing what I tell them to all because of the text on the screen. Now, I shared this content strategy with my Email list back in June 2021, so that they would be ahead of the curve. So if you’d like exclusive access to information like this, then feel free to join my email list HERE, and access this month’s Content Calendar. 

Strategy 3: Post original content on your IG page

What is original content and why is it so important? Because Instagram, once again, made an announcement that they’re pushing original content and smaller creator accounts. Original content is content that doesn’t include trending audio. So it’s the music you create or talking videos with your voice on it.

It’s actually super simple to create and the best part is that you get to build a deep relationship with your audience. They get to know more about you which makes them want to book your space over your competitor’s.

Before I started posting original content, I was doing a lot of trending audio, which worked for growing my following. But my audience didn’t get a feel of my personality or teaching style. Original content helps with this because you can share personal stories or share educational content which will help your audience connect with you more.

Now, here’s the thing, trending audio is still good.

So you can still post it. In fact, at first you’ll notice that your trending audio is performing better than your original content. But over time, you’ll see that the original content is what boosts engagement and brings in your customers. So I recommend doing a strategy that includes both original and trending content

Now what does that mean? It means that content without trending audio, that is your voice, will get pushed over other types of content.

Here’s the thing, it does take time for the original content to pick up, but remember the life line of a reel is 14 days. So it’s worth it.

So that’s what we have for your social media strategy for vacation rentals for Instagram. Let me know in the comments if you’ll try any of these strategies or if you’re already doing it how is it working for you.

Let’s move on to TikTok.

3 TikTok Strategies for Vacation Rentals

Maybe Instagram isn’t your thing cause you’re tired of them suppressing your content. Believe me, this has been a complaint of many creators. I’ve also experienced them suppressing my content and I can say that it’s not fun. However, even with suppressed content I was still able to book clients. Because the reality is despite the algorithm changes, if you have an ever green content strategy you will always reach your ideal customers. 

With that said, TikTok is a great platform to grow your business and reach more of your customers. Unlike Instagram, TikTok is more chill and down to earth. With the right content strategy you can either grow quickly or grow moderately. But the more you post on TikTok, the more they favor your content. Which brings me to the first strategy.

Strategy 1: Post at least 2 times a day

TikTok is way different from IG. It’s quantity over quality. So you can post 3-4 times a day or you can do what I do, which is post at minimum 2 times a day. The more content you post the more that TikTok favors your content. Now, let me caution you, because there was a time that you could post anything and get views for it.

But just like with Instagram, back in June 2022, TikTok also changed their algorithm. They are focusing more on keyword rich content that is SEO friendly so the videos can also populate in Google. With this new algorithm, you don’t have to post that many times a day because the algorithm is looking for content just to push directly to your target audience. Similar to Youtube.

Resources to help with SEO & Keywords

So if you haven’t yet learned how to utilize SEO and Keywords for TikTok, then check out my free TikTok Live HERE. I walk you through how to  use keywords on TikTok so you can pop up in the search. (This Live is in my FB group so you will have to join just to watch it).

And if you’re familiar with SEO and keywords, but you need some resources in order to find the best keywords for your audience then you can check out my TikTok video here as I share three resources to help you.

Equally important to how many times a day to post is what you’re actually posting. Your content should educate your audience, building deep relationships with them, and then of course encourage your followers to book with you. 

Therefore, there are three stories that you should be telling on TikTok in order to accomplish this. I won’t go into a deep dive of this right now because it’ll take too long. Instead, you can check out this video HERE to help you.

Strategy 2: Go Live

TikTok is different from other platforms, you do need to hit 1000 followers before you can go live. BUT if you follow this content strategy you’ll get to 1000 pretty quickly.

Going Live might be scary, but there are perks to it.

  • It helps you drive deep relationships with your audience.
  • It makes it easy for your audience to see your vacation rental cause you can totally do Live tours.
  • ANDDDDD when you make your offer, you give your followers the opportunity to book with you Live. This is where a lot of coaches and business owners make their sales, so you can do it too.

I remember doing this. I went live with my offer. It wasn’t even ready yet. I told my audience don’t head to the link in my bio and don’t purchase cause it’s not ready yet. This wasn’t a reverse Jedi mind trick. I really wasn’t ready to accept payments. But they went and purchased any way.

This taught me a valuable lesson. That people are eager to purchase our stuff. Once you offer value to them the next logical step is for them to purchase. 

So go Live, add value, and then let your audience know that they can go ahead and book now. 

Strategy 3: Put your offer in your stories

Yes TikTok has stories and it’s been around since Spring 2022. I will caution you because you don’t get a lot of reach with it. But you can still leverage it in your content strategy to reach your ideal customers. Here’s how.

The followers that you have a personal relationship with are most likely the ones watching your stories. So here is where you want to solidify your relationship with them by adding bonus content that leads to your offer. 

The best part is, this is super low lift. You can post three times a day, morning, noon and night.

Here’s a simple TikTok stories strategy.

  • Morning: Encourage your followers with an inspirational or motivating word.
  • Afternoon: Educate your followers with valuable content about your vacation rental
  • Evening: Enroll them in your vacation rental by making your offer.

Feel free to switch up this strategy each day so that you’re also making offers during the best times your audience is active. 

Conclusion

BAM! That’s 6 social media strategies for vacation rentals. Go ahead and put these strategies into play and let me know in the comments how it worked for you.

Now I know these strategies are proven to work, but it means nothing if you don’t have engaging content to match. So my next blog I’ll share with you 5 content ideas to attract and convert your ideal customers.

 

If you loved this blog and want to get more content strategies for your business subscribe to my blog. You can also get more social media marketing tips right HERE.

Let’s Chat: What strategy stood out most to you and how can implement today? Comment below.

 

 

Best Social Media Strategy for Short Term Rental Business

The biggest mistake I see Short term rental businesses face is they don’t use social media marketing to promote their space.

Even worse, they don’t take social media seriously.

They buy a vacation home or a work space, then they post it on social media believing the lie, “If I post it they will come”

Errr wrong try again.

That’s just not how social media marketing works. Actually, it’s not how digital marketing works. When you’re running your business in the world, you can attract whomever you want to.

But once you enter the online world, you need to be specific about who you are targeting and have a solid social media strategy.

Without a social media strategy you’re pretty much invisible. 

And I’m sure you didn’t start your short term rental business just to be invisible. NOPE!

So in this blog, I’m gonna walk you through a social media strategy for short term rental business. This blog is especially helpful for those of you who are just starting out on Instagram or TikTok and looking to grow your following and increase your booking rate.

I’m sharing 3 major steps that will help you grow your following and then convert those followers to customers on Instagram or TikTok. And ultimately blow your competitors out the park.

Warning, These steps will lead to overbooking and increased exposure. So get ready for the overflow to pour in.

FYI, if you’re more of a visual learner you can select this link HERE to watch the video instead or just scroll up. Same information just a lot cooler on Youtube 😎

Social Media Marketing for Short Term Rental Business

Step 1: Social Media Marketing Target Audience

I’m sure you’ve heard this a million times, you’ve gotta identify your ideal customers. And of course you’ve hesitated cause you want to be open to everyone so you don’t miss a sale. But the reality is if you speak to everyone, you speak to no one. Why?

Because there are 1.4 billion users on Instagram and 1 billion people on TikTok. About 30% of the users are business owners, just like you, vying for the attention of your customers. If you put out content that doesn’t have a concentrated message or target audience then you’ll sound like Charlie Brown’s teacher Womp Womp Womp Womp.

via GIPHY

Exactly. No one understood her, so they won’t understand you.

But if you put out content that specifically targets your audience then growing and being seen on social media becomes a piece of cake.

So, how exactly do you identify your ideal customers?

Answer this simple, but loaded question,

“Who are you called to?”

If you’re a Christian, then you’re answering the question,

“Who is the group of people that God laid on your heart to serve?”

For me, it’s entrepreneurs and business owners over the age of 40, who wants to use Instagram & TikTok as their marketing tool, but are struggling with video content that attracts and converts their followers to customers.

You can dive deeper into this by asking yourself who would you like to work with. Make a list of their qualities including:

  • What are their goals and values?
  • Do they have a family or are they traveling alone?
  • Why do they need a vacation?
  • What do they like about going on vacation?
  • How much money do they make?
  • What’s their biggest issue with vacationing?
  • Do they like Air bnb’s or hotels?
  • Do they work from home?
  • Do they prefer to work in their living room or an office?
  • Are they fast paced or slow paced?
  • Do they drink wine with their dinner or do they prefer a soda?

This part of the process will take some time to think through. But it is essential to the growth of your business online. Once you have this part detailed then you can create content that speaks directly to your audience. When you’re using their language they then feel seen and heard and then guess what? Ca-Ching Ca-Ching. 

Now if you’re someone who’s already been in business then when it comes to choosing your ideal customer you can follow these steps.

  • Look at your current client base
  • Consider their habits
  • Identify their goals
  • Identify their fears
  • How do they make their buying decisions
  • How much money do they make?

Once you identify your ideal customer then creating content for your customer becomes so simple. Because now everything that you put out will specifically target them.



Step 2: Social Media Marketing Bio

You ever hear people say you gotta go where your customers are? So not every social media platform is for you? Well that’s a lie! And it’s an antiquated way of doing marketing.

The reality is your audience is everywhere. Just cause you don’t know how to find them doesn’t mean they’re not there. During this day and age it’s so important to be everywhere. You want your vacation rental to be everywhere and you can accomplish that with your content. And if you want to take your social media marketing for short term rental business to the next level then you need this.

Also, I have to say this, please note I’m not telling you to join every social media platform at right now. Nope! That’ll overwhelm you. It’s important to master one platform before moving on to the next.

So, the real question is which platform will you dominate first?

Is it Instagram, TikTok, Facebook, Youtube??? There’s so much. No matter which platform you choose it’s so important to establish it in a way that your clients will come to you.

That’s the whole point of social media marketing. Creating content to attract customers so that you’re not doing the chasing.

If you do not successfully establish your brand then you’ll be forever chasing your clients and will feel burnt out and exhausted not actually booking clients. To effectively establish your brand for Instagram or TikTok check out 2 free master classes I hosted on Clubhouse.

Free Master Class – Instagram Marketing for Beginners

Free Master Class – TikTok Marketing for Beginners

Ok, so back to your bio. Your bio on any social media platform should be about your customer and not you. Too many times I’ve seen bios that read like this

Girl Mom,

Superhost Air bnb

Best selling author of__________

The thing is NO ONE CARES ABOUT YOU! They want to know how you can help them. After all that’s why you went into business right? To help others. So the best bio answers three questions

  1. Who you serve?
  2. How you serve?
  3. Call To Action (CTA)?

Here’s a snippet of my bio on IG and on TikTok

You can see that I strategically use keywords that’ll attract my ideal customers so that they know I am here to help them.

Social Media Marketing for short term rental business

Book of star Instagram bio example

Social Media Marketing for Short Term Rental Business

Book of Star TikTok Bio example

Your bio is what is searchable on IG and TikTok. So make sure that you’re using keywords to help you pop up in the search results. If you’re not sure what keywords are then that’s okay, I’ll write another blog that’ll help you with this. But in the mean time, get some basics for IG & TikTok, with this Master Class I hosted, on clubhouse HERE.

Bottom line is, without the right keywords in your bio you’re basically invisible. And if no one can find you then you won’t get any bookings. This is where I see a lot of short rental business, or any business go wrong. Avoid this mistake by taking action today.

I have this saying that I say to all of my students at the beginning of a session, “Action takers are money makers, not time wasters!” You didn’t get this far in this blog just put it down and do nothing with it. No! You’ve gotten this far, so you can overbook your short term rental space.

And I’m rooting for you!

 

Step 3: Social Media Marketing Plan

And now we’ve reached the final step for social media marketing for short term rental business.

To be effective on social media and avoid wasting time you need a solid social media plan. Why? Because posting just to post will only drive your audience away. But posting with a purpose will bring them in. So how do you develop an effective social media plan?

The Best social media plan includes 

  • Content Pillars
  • Content calendar
  • Batching Content
  • Posting Strategy
  • Content Goals
  • Content Strategy

It’s important that when starting a new platform that you understand the language of the platform.

For Instagram it’s Reels. So posting photos won’t serve your best interest for reaching your audience. But posting reels that are original content, will work best, as that’s what Instagram is pushing right now. Also what works on Instagram are skits, how to videos, and character centered videos.

For TikTok, it’s educational content. TikTok is really big on pushing content that is teaching their audience hence why TikTok’s search engine is a lot more robust than Instagram’s. TikTok has partnered with Google, so that when people are searching on Google, TikTok video will also populate.

This is great for your business, but not so great if you don’t know how to use keywords. Because you won’t be found. And again, your short term rental business will be invisible. The whole point of social media is to boost your visibility fast and for free.

No matter what platform you choose to leverage for social media marketing, Youtube, Pinterest, Facebook, you need to understand its language so you know what to post. Posting with a purpose will cut down many mistakes and will get you right to who you’re targeting.

The last thing you need to know is that there are three types of conversions on social media and each one requires a different strategy.

This is important because a lot of times businesses start out just trying to book more customers, and while that’s our ultimate goal, it’s also important that you’re converting in other ways.

Here are the three types of conversions:

From Viewers to followers

From Followers to customers

From Followers to partners

All three are needed for success. And each one require a diff strategy.

I talk more about content strategies and help you establish your brand in my E Course Make InstaCash: How to Build, Brand, and Bank on Instagram.

or you can access Make InstaCash: How to Build, Brand, and Bank on TikTok.

If you’re ready for the next step, then I want you to take the next step to explode your social media marketing for short term rental business.

Remember, action takers are money makers, not time wasters. You have the information. Now it’s your turn to take action.

 

If you loved this blog and want to get more information for your short term rental business subscribe to my blog. So you can receive the next blog Social Media Marketing for Short Term Rental Business Content Strategies.

 

Let’s Chat: What strategy stood out most to you and you can implement today? Comment below.

Easily Enhance Your Boring Videos with 4 Transitions

 

Are you creating boring videos, but you’re not really sure how to make it better? Stick around and I’ll show you how.

Let’s face it Instagram reels and Tiktok aren’t going anywhere and if you’re not creating it you’re missing a big opportunity to attract your ideal paying client. But how do you shoot these videos that both attract and engages your audience? Add some transitions. Transitions gives your videos that wow factor it’s been missing. It’s creative, fun, and takes your content to the next level. In this video, I’m sharing 4 transitions that will easily enhance your boring videos. Don’t know how to shoot it? Don’t worry about it. I’m covering that too.

For more tips on how to create viral videos check out, Stop Freaking Out! I’ll Show You How To Make Epic Reels.

 

If this blog was helpful feel free to check out my other content Here.

Let’s Chat: What inspires you to create?

Leave a comment below.